Showcasing the transformation from a print based sales toolkit into an easy to use constantly updating digital application
Valtech approached us to create a case study for their collaboration with Smith & Nephew showcasing the transformation from a print based sales toolkit into an easy to use constantly updating digital application accessible anywhere, anytime. We wanted to capture something that really shows the relationship between the two organisations and how much the digitisation has affected their business in a positive way. We chose an environment that the two subjects were used to and blended in casual conversation to a few key questions to keep the pair relaxed and talking in a less formal way. Capturing every moment from multiple angles and adding some motion graphics we were able to take a friendly conversation and produce a more entertaining and easy to understand video on how Valtech’s pedigree in digital transformation created real value for its client.