Setting a new standard for audience interaction at Sygnature headquarters and external events
Through collaborative ideation, we crafted a touchscreen experience that surpasses the traditional methods used previously by Sygnature Discovery.
Animated videos, meticulously tailored to convey complex scientific insights, were seamlessly integrated to enhance user engagement. The solution extended beyond visuals, incorporating data capture through HubSpot integration, empowering Sygnature to nurture leads effectively. Our solution debuted at the Drug Discovery Chemistry event, amplifying their presence and setting a new standard for Sygnature's audience interaction.
With a versatile design implemented within a 50-inch touchscreen display, our creation ensured flexibility for future initiatives. This project marked the inception of a promising partnership set to deliver pioneering immersive marketing within the life sciences sector.
Throughout the process, the team added value with ideas and concepts while working to turn amends and comments around in a timely manner, ensuring the project remained on track. In addition, Affari delivered a high quality company animation which will help to better inform our audience about Sygnature Discovery and our offering.
At Sygnature Discovery, we are delighted with the completed solution and this will have a life of its own beyond events, as our Business Development teams make use of this in commercial opportunities. We look forward to continuing our relationship with Affari.
Marketing Director - Sygnature Discovery
