Empowering decision-makers with concise, dynamic influential information
Fujitsu tasked us with creating a solution that showcases their healthcare products and services. We utilised our award winning solution, interactive video, to create a self-directed exploration platform. We catered to the time constraints of busy healthcare professionals allowing them to engage in a unique, crafted journey that works for them.
Pivoting to a 3D animation approach allowed us to better highlight Fujitsu's offerings. Through close collaboration we meticulously crafted personas, environments, and narratives to ensure resonance with users. Strategically focusing on key hospital sectors, we empowered decision-makers with concise yet comprehensive information, enhancing their engagement and control over the experience.
Integrating Marketo into the experience enabled Fujitsu to glean valuable insights, enhancing the campaign's longevity. The versatility of our solution allows it to ensure a sustained impact in healthcare engagement for Fujitsu. This project not only met the immediate needs of our client, but also positioned them for continued success in captivating healthcare providers.
"We really enjoyed working with Affari to build our Interactive Healthcare Experience. We reached out to the team with a challenge to bring our healthcare story to life for the NHS in a creative way, and they have done a fantastic job in doing that. They created a 3D environment to replicate what you would see inside an NHS hospital. From the copywriting to the design, the team got it spot on."
Fujitsu Project Team