Fujitsu collaborated with Affari to pioneer a cutting-edge digital marketing campaign for the launch of their lightweight workstation, the CELSIUS H5511. Given the task of appealing to engineers, architects, and creatives - we meticulously curated a suite of digital assets to complement the product video. The first to be created under Fujitsu's revamped brand guidelines - we worked closely with the brand team, to bring our collective vision to life and define the future aesthetic for product launches. From crafting compelling copy to the campaign's tone of voice, our approach was rooted in extensive market research and an understanding of Fujitsu's ethos. Central to our strategy was a captivating 3D product video, meticulously textured and animated to showcase every intricate detail. Leveraging Redshift's advanced rendering capabilities, we ensured an authentic visual representation of the product.